Know the energy in your food
before it's yours.
Scan it in the aisle. Snap it on your plate. Check it before you order. Nourishment scores food by the energy it carries, on one scale, and shows you why while you shop.
Works on the phone in your hand. Nothing to download.
You already know what to eat.
The store is what beats you.
Nobody decides to eat badly. You decide at 6:40 on a Tuesday, on your feet, in aisle fourteen — holding two boxes, reading the back of one in bad light, while somebody's cart blocks the shelf you need.
That's not a discipline problem. That's an environment problem. And environments can be redesigned.
So we built the thing that walks the store with you, sits at the table with you, and reads the menu before you do.
One food assistant. Every place you eat.
Scan anything
Point your camera at a barcode. You get an FEI™ score from 1 to 5 and the why behind it: what it's made of, what it does to your energy, whether it's built to keep you eating, and how hard it is on digestion. Product not in the database? Snap the label. Once a second shopper's photo of that same barcode matches yours, everyone who scans it gets the score.
The Smart List
Photograph your handwritten list. It comes back as a walking route for your store: produce first, frozen late, checkout last. Tap each item off as you go.
Rate My Cart
One photo of your cart. One energy score out of 100, what's feeding you, what's riding along, and the single swap that lifts it most. No calories. No points. No guilt.
Rate My Plate
Snap your plate or list what's on it. Every meal is scored out of 25, the same way every LEDS™ arm is. It asks how it was cooked, and how the meat, fish, eggs or dairy were raised. Organic, grass-finished, pasture-raised, wild-caught, halal and kosher each lift that food one step. Every food counts at its own score, so fries beside a salad count as fries.
Cook it clean
Tell Citrine what you're hungry for, the flavor or culture you want and when you're cooking. She brings back three clean recipes, each scored before you buy a thing, and real stores near you that carry what you need. Pick one: the ingredients go to your list, you get directions to the store and your route through it, and when it's cooked you tap "I cooked it" to log it as a plate.
Restaurant grades
Over 5,000 menu items from 18 national chains, graded from each chain's own published nutrition guide, with the source and the date on every grade. See the best order on the menu before you walk in. Members get Chains near me: the graded chains closest to you, on the map.
Eat Out, and the plant-based finder
Landed in a new city on a Thursday? Citrine finds the kitchens near you that cook real food, and tells you what to order and what to skip. One tap pulls up fully vegan, vegetarian and plant-based restaurants.
Find It
Name any food and find who carries it near you, with real prices.
The World Food Scale
1,667 foods and dishes from 11 regions of the world, from water to whole foods to the meals families actually cook. Native names come first. Every dish is scored by how it's prepared, never by the culture it comes from, and shows a lighter way to make it from inside its own tradition.
Learn while you use it
Every word that moves a score teaches you something. Grass-fed versus grass-finished. What halal means, and what kosher means. What organic does and doesn't promise. Why fried food and seed oils cost points. Every region's dishes carry a short lesson on the food culture they come from. You get smarter every time you use it.
Your whole household
One plan, up to 6 people. You plus 5 family members, each signing in on their own phone or tablet with their own email. Their plates, lists and history stay their own. Family members under 13 live as profiles on the parent's phone.
Built for every eye
Four looks, including Classic large print on a light background. Allergen alerts on every scan.
Your LEDS™ profile
Food is one of four arms. Take the LEDS™ quiz and see your energy across food, home, clothing and relationships. "Whatever you do for a living, there is an energy behind it. Learn how to measure it."
One scale. Every point earned.
- Every food scores 1 to 5. Every meal scores out of 25. Every cart scores out of 100, with no failing grade.
- Every point comes from a written rule, and the method is published for anyone to read.
- Built on public data: Open Food Facts, USDA FoodData Central, and each chain's own published guide. Missing data is skipped, never guessed.
- Calibrated by hand. Ghai J. scored 99 grocery products himself; the engine lands on his exact score for 71 of them and within one point on all 99.
- Grades are FEI™'s opinion, built from published data, with the source and date shown. "FEI rates this 2 of 5."
Start free. Stay free, if free is enough.
Smart List and Rate My Cart cost you nothing and always will. We're not holding your grocery list hostage. The tools that cost real money to run live behind membership.
Free
- Unlimited barcode scans with the full why
- Smart List and Rate My Cart, free forever
- 5 photo reads a month: plates and labels
- Every food's score, plus 12 full profiles
- The top chains' grades
- The food feed and allergen alerts
- The LEDS™ quiz
Member
- Everything in Free
- Unlimited photo reads: plates and labels
- Every food and dish on the World Food Scale
- Rate My Plate with your plate log and trends
- All 18 chains, every item, and Chains near me
- Eat Out, the plant-based finder and Find It
- Cook it clean
Family
- Everything in Member
- For you plus 5 family members
- Each person on their own phone or tablet, with their own email
- Their plates, lists and history stay their own
- Family members under 13 as profiles on your phone
Get in while the door is still open.
The founding door has closed.
Fifty people are going to be able to say they were here before any of this was built. Not fifty a year — fifty, total, ever. We extended the window once, through the Thanksgiving holiday. On Black Friday, Nov 27, at 11:59 PM Pacific, it closes for good.
Fifty seats were offered. The people who took them are on the founders list for good. Membership and the Family plan above are the way in now.
You're not buying early access to an app. You're funding the build — the tools, the classes, and eventually the land at OWW Ranch. And you'll be standing on it when it opens.
Founding Family
- A full year of Nourishment — everything, unlocked
- The Family plan for your founding year — you and up to 5 people in your home
- The digital book
- Skool community access from day one
- Quarterly Founding Family call with Ghai
- OWW Ranch access when it opens — forever
- Founder pricing locked for life — $99/year after your first year, always
- Your name on the founders list
Founding Circle
- Everything in Founding Family, the Family plan included
- HEI™ Home Energy Scan — your home read, in full, in writing
- The Releaf welcome package — signature shea butter, Releaf Air, Releaf Earth
- OWW Ranch tour when it opens
- Merch when it drops
- Direct input on what gets built next
Every customer is family. That's not a slogan here — it's the reason there are only fifty.
The things you're actually wondering.
Is the free plan a trial that runs out?
No. Scanning, the Smart List and Rate My Cart are free permanently — no clock, no card, no nag screen. Membership exists because live search and photo reads cost real money per use. We'd rather say that plainly than fake a trial.
What do the scores mean?
Every food gets a score from 1 to 5 for the energy it carries: what it's made of, what it does to your energy, whether it's built to keep you eating, its minerals, what it gives back to your body, and how hard it is to digest. A meal is scored out of 25. Tap any score to see exactly why.
Does it work for my culture's food?
Yes. The World Food Scale covers 11 regions, with native names first. Dishes are scored by how they're prepared, never by the culture, and every dish shows a lighter way from inside its own tradition. Community members from each tradition review the dishes before they publish.
Where do restaurant grades come from?
From each chain's own published nutrition guide, downloaded from the chain's official site. Every grade shows its source and date. Restaurants can send a correction from any grade, and every correction is reviewed within 14 days.
What if my product isn't found?
Snap the ingredient list and the Nutrition Facts. Citrine reads what's printed, the engine scores it, and once a second shopper's photo agrees, everyone gets it.
Can my family use my membership?
On the Family plan, yes: you plus 5 people, each signing in on their own phone with their own email. Members under 13 stay as profiles on your phone. Founding members get the Family plan for their founding year.
Do I need to download anything?
No. It runs in your phone's browser. Add it to your home screen and it behaves like an app without taking up space.
Will it really read my handwriting?
Usually, even when it's messy. Good light and a straight-on shot help. Anything it misreads you fix in one tap before building your route. It's a head start, not a hostage situation.
When do the founding seats close?
Black Friday, November 27, at 11:59 PM Pacific. We extended the window once, through the Thanksgiving holiday. After that the founding buttons come down and the seats don't reopen.
Is this medical or nutrition advice?
No. Nourishment is wellness education built on the FEI™ framework. It doesn't diagnose, treat, or replace your doctor or dietitian, and it never tells you to start, stop or change a medication.
Can I cancel?
Any time, yourself, in two clicks. You keep access through the period you paid for, and the free plan stays yours after that. Founding seats are one-time — there's nothing to cancel.
What happens to my email?
You get FEI™ food intelligence from OWW. Not noise, not resale, not daily. Unsubscribe in one click and we won't chase you.
The next plate is the only one that matters.
You don't need a new diet. You need to know what you're holding. Start free, scan one aisle, rate one plate, and feel the difference when what you eat matches what you meant.